You may feel a bit confused about what to look for when searching for a web design company, especially since there are so many of them, and the price range is so broad—from FREE to tens of thousands of dollars.  We’d like to help you out by revealing to you the 4 most critical web design flaws that most web designers make so you can better evaluate any web design company.

#1 Marketing Portion Control

Oftentimes the web design company you hire is a different company than the company that designed your logo, brochures, radio ad, tv spots, etc.  In fact a lot of companies will use business coaches, mentors or mastermind groups to also help with their marketing.

We call this Marketing Portion Control, because you are relying on multiple people or companies to piece your marketing together in little bite-sized chunks.  The problem is that each person you hire has their own opinion and idea on what your brand or angle is or should be.  You wind up with many elements that aren’t cohesive and don’t necessarily create a consistent message.

When hiring a web designer you should choose a company that can satisfy all your marketing needs from web design, seo, logo design, branding packages, radio and tv ads, and so on.

This is why at Fast Web Help we knew it was essential to put together a team of experts all under a single roof who can handle all the various elements, and all directed by the same Account Executive.  This way all the elements have a consistent look, feel and message for your brand.

#2 Lack of Strategic Marketing Content

As a business owner have you ever purchased a magazine ad, newspaper ad, yellow page ad or tv ad?  Chances are you paid for that advertisement slot, but didn’t pay for the content that went into that slot.  We see companies doing this all the time, and we’re here to tell you that the content is the absolute most important part.  This is also true with websites.

Most web design companies don’t provide content for your website. In fact, they usually ask you to provide them with the text and content for your website because they are just designers, not marketing consultants. Even if they do write content for you, it usually is ineffective because they are not trained as marketing copywriters and they always use the Deadly Marketing Phrases which cause poor results.

You see, the most marketing leverage available in your website is in the content. For example, at Fast Web Help, web design customers who sign up for our Premium Marketing Program can get anywhere from 4 to 9 times more responses, from their marketing materials by having us re-write the content. We take our web design clients through a proprietary and tested process to create a strategic marketing message so your customers and prospects buy from you and not your competitors. You can learn more about this by clicking on the Premium Marketing Program link here on our website.

#3 Outdated or Ineffective Coding

There’s a great deal of hidden code, that goes into making a website run.  Done correctly this code can be a big factor in a website’s success.  Done poorly it can be a huge detriment to a business.

As an example, the code can greatly affect a mobile user’s experience.  This is important because at current adoption rates, mobile users on the internet is expected to surpass the number of desktop users by 2015!  To ensure that mobile internet users can access your website, your website must be HTML5 compliant, meaning that your website should not include Flash or other outdated technologies.

Additionally, the code can become a factor in how well your website ranks on Search Engines.

At Fast Web Help, all of our websites are HTML5 compliant.  Even our videos are all encoded to ensure that they play back properly on iPads, iPhones and other mobile devices.  Also, they’re Search Engine friendly so they rank well in Google and Bing.

#4 Outdated Plans and Pricing

There’s a huge variety of pricing plans and packages on the internet for web design.  There’s everything from free templates, which are basically copies of other businesse’s websites, to custom designs which cost tens of thousands of dollars.

The issue is that most of these packages are antiquated and leave the owner left out in the cold.

It’s important to find a web design company that will work with you on a custom design but doesn’t require thousands of dollars up front.  Putting a $3,000 deposit on a website is not only bad for cash flow but also creates a risk since you don’t even know if you’ll like the final design.

Try to find a web design company that doesn’t require a large deposit and offers a 100% money back satisfaction guarantee.

Additionally, it’s important you find a web design company that offers an ongoing support plan.  Many web developers will build beautiful looking, complex websites that can’t be easily edited or modified by you.  They then charge large hourly rates to make any small adjustments to your website, leaving you frustrated and eventually causing you to lose interest in keeping the site updated or current, decreasing its effectiveness.

At Fast Web Help we offer a simple pricing structure that is very affordable and comes with an ongoing support plan called our “Web Commitment Program” which you can learn more about by clicking the link on this page.

Before you invest in a website for your company, be sure to download the “Website Essentials Checklist.”  This easy-to-understand white paper will walk you through everything you need to know to ensure that your website is a powerful marketing tool that serves your company for years to come.

So email us at Support@FastWebHelp.com or give us a call at 1-855-469-3243 and a Marketing Consultant will be eager to assist you with your direct needs.